Scott McKain - All Business is Show Business

Scott McKain

Is one of few speakers to hold both the CPAE, and CSP awards. He is also a member of the “Speakers Roundtable” which is an elite group of twenty business speakers considered by many to be among the best in the world! He currently is Vice Chairman of a publicly traded company with over $100 million in sales, as well as on the Board of Advisors for the world famous entertainment company, National Lampoon. His book “All Business is Show Business” is a #1 business bestseller. You may recognize him more recently from Fox News where he was an international Analyst and Commentator.

"All Business is Show Business" is a total business philosophy that impacts how you and your organization can be more effective as you sell and serve your customers. This revolutionary program clearly develops strategies for earning standing ovations from your customers and employees, and helps create the “Ultimate Customer Experience” through an effective three-step plan: 1) Creating a High Concept to sharpen your focus on your unique strengths. 2) Use the “Power of Story” to create an emotional connection between you and your customers. 3) Design the “Ultimate Customer Experience” that will amaze, astound, and thrill your customers!