Thom Winninger - Creating Value in the New Economy

Thom Winninger

Is frequently referred to as America's leading Market Strategist and the man who is reinventing the way America captures market share. He has written four best selling books: "Sell Easy," "Price Wars," "Hiring Smart,"and "Full Price." He was the winner of the Blue Chip Enterprise Award from the U.S. Chamber of Commerce, Nominee for America's Entrepreneur of the Year Award and winner of the coveted Cavett Award.

"Creating Value in the New Economy" Those who fail, spend more time listening to their competitors than they do listening to the needs, wants and desires of their customers. It's not what you sell or how you sell, but rather what the customer buys and how they buy that's important. In this program you will learn how to: Target your real customer, quit competing on price, find sales resources to sell bigger margins, serve the client's highest need, position your uniqueness, solidify your competitive position, repackage your offering, and use "Angle Marketing" to improve results.